Advertisement Rules….literally

{ November 17, 2009 @ 8:48 pm } · { 1 }

For the past few days I have heard people giving their presentations on commercials and advertisement ruling their lives, and it got me thinking. Do I really buy things based on seeing it in commercials? The answer to that question is a definite yes! I remember being a little kid and sitting in front of the television set with my Christmas list writing down every cool toy I saw in the commercials. Granted, I was little then and i wanted everything shiney and pretty. However, even know that I am 18, I still let commercials decide what I buy. Commercials help me pick which movies I want to go see, and what makeup to buy, where to shop for my clothes, etc.

Is this such a bad thing? I mean if they have enough money to advertise on the big time stations then aren’t they worth buying? “Every day, each American watches 100 TV advertisements, 100 to 300 ads through other mass media, and in one single year receives 216 pieces of direct mail advertising, and almost 50 phone calls from telemarketers.” That is ALOT of advertisement!!! I did some research and I ended up finding out that advertisement is in fact good for us.                                                        ”Critics state that advertising is really beneficial to the consumers: They believe that advertising “creates”                                     consumers that are better informed about the characteristics of the commodities, and that it does not alter the                           way in which the companies evaluate their products. Also, they believe that advertising creates price sensitivity                         for the consumers that buy the best products for their value.

I guess the point I’m trying to make is to keep watching commercials not only will it help you make the right buying options, it will help the advertisers make better items at reasonable prices. Look at some of the examples of advertisement below, they are appealing, and they make you want ot buy the product.

References:

Effects of Advertising on Society. 2009. Wow Essays. <http://www.wowessays.com/dbase/ad3/ler114.shtml>

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